Ronning Lipset Radio Enters into Strategic Partnership with Corstarr; Leading Third Party Online Radio Rep Firm Affiliates with Next Generation Audio Ad Serving Platform
Robust Platform Meets Complex Needs of Online Radio Stations; Alliance
Bolsters Ad Revenue Opportunities for Internet Radio Broadcasters
NEW YORK, July 17 /PRNewswire/ -- Ronning Lipset Radio, the leading
third party advertising representative for the nation's largest online
radio broadcasters, today announced that it has entered into a strategic
partnership with Corstarr, the innovative technology company behind the
proprietary ad serving technology, Adcor (TM). Through its relationship
with Corstarr, Ronning Lipset Radio is building upon its leadership in
online radio advertising and is taking a key step towards executing the
Company's long-term strategy of making the medium more marketing-friendly
and accessible to advertisers and online broadcasters.
The Adcor system was specifically designed to meet the intricate needs
of the online audio industry. Corstarr co-founders Val Starr and Justin
Corbett possess deep experience in radio and music, Internet broadcasting
and multimedia applications, and have developed a comprehensive turn-key
solution that addresses Internet radio's scheduling hurdles, customer
service needs and specific reporting requirements. Adcor also offers the
following:
-- for online audio broadcasters, it allows them to set up one or multiple
radio channels in their ad system, and schedule ads to run in their
entire network or on specific channels for maximum gender and
demographic targeting with accurate day-parting scheduling tools.
Adcor's proprietary scheduling algorithm is able to intelligently pull
"appropriate" audio ads based upon specific ad targeting needs, and
ensures that the clients' stations won't serve up more ads than they
are commissioned to run. The system also provides for in-house/default
ad scheduling in order for clients to promote their own products and
services.
-- for advertisers, the system allows them to receive reliable third party
validation and tabulation of their audio ad impressions; view real time
reporting hourly, daily, weekly or monthly; view and monitor specific
channel performance in online networks with multiple channels; view
click through rates with synced banners; and easily identify and
advertise on stations displaying the Adcor seal.
Ronning Lipset Radio, the pioneer and revenue leader in the online
radio advertising space, has been responsible for selling more than six
billion audio ad impressions and has placed more than 60 percent of all
audio ads sold, according to estimates. The firm will consult with Corstarr
on Adcor developments to meet the constantly-evolving needs of the online
radio industry and help broadcasters maximize their entire ad inventory.
The opportunity to generate more advertising revenue through this alliance
is a boon to online radio stations.
Over time, the robust application will be expanded in order to serve
other categories such as online video, social networking and mobile.
"We had explored several ad-serving solutions in the past but weren't
able to identify a platform that could properly meet the complex needs of
our clients," said Andy Lipset, co-managing partner of Ronning Lipset
Radio. "The team behind the Adcor system understands the challenges faced
by online radio broadcasters and has developed an exceptional system that
addresses them. It is incredibly complex to build a platform around audio
ad serving, so the fact that Adcor has conquered this medium means it will
be able to expand into other categories too and has huge potential for
future growth."
"Ronning Lipset Radio's position and reputation in the online radio rep
business is unmatched and we are honored that our Adcor product meets their
high standards," said Val Starr of Corstarr. "Our close association with
the Company's founders, Eric Ronning and Andy Lipset, will help establish
Adcor as the standard for online audio ad serving."
"Dot1Media is thrilled to have found an ad serving system that combines
turn-key online insertion and scheduling tools with superb customer
support," said Sal Amato, director of programming, Dot1Media, one of the
largest independent online radio broadcasters. "By bringing together the
Adcor system with Ronning Lipset Radio, the perfect marriage of sales and
technology has been created to maximize our online radio network's audio ad
inventory."
About Ronning Lipset Radio
New York-based Ronning Lipset Radio (http://www.rlradio.com) is the
leading online radio representation firm, serving national advertisers who
purchase traditional radio. The company represents the nation's largest
online broadcasters, including AOL Radio, Live 365, and Yahoo! Music's
LAUNCHcast, as well as the RL Select network of independent stations.
Ronning Lipset Radio's unique approach of aggregating these networks under
one umbrella creates a powerful buying opportunity, reaching up to five
million online radio listeners weekly.
About Corstarr
Corstarr Radio, LLC (http://www.corstarr.com) is a Sacramento, CA based
technology firm, specializing in the development, research and application
of ad insertion, scheduling and reporting products for radio stations that
broadcast via the Internet. Corstarr was founded by technology expert
Justin Corbett, and record industry/radio and streaming veteran Val Starr.
Press Inquiries:
Laurie Rubenstein
973.992.6890
laurie.rubenstein@verizon.net
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